Allulose is a "rare sugar" — chemically identical in structure to fructose but with a different molecular arrangement that means the body doesn't absorb it as energy. It tastes about 70% as sweet as sugar, with the same crystalline mouthfeel (unlike stevia or monk fruit, which can be "thin"). The FDA classifies allulose as GRAS and in 2019 issued a landmark ruling: allulose is excluded from the "Added Sugars" line on the Nutrition Facts panel, even though it's chemically a sugar. That ruling is what unlocked allulose's use in "0g added sugar" kid cereals like Magic Spoon.
For kids, allulose has the fewest open safety questions of any non-nutritive sweetener category. The AAP 2019 policy statement on non-nutritive sweeteners pre-dates the broad commercial rollout of allulose, so it isn't called out by name. But the FDA's Acceptable Daily Intake — based on a 2018 review — is 0.4 g/kg body weight per single dose and 0.9 g/kg per day. For a 50-lb child that's about 9g per serving and 20g per day, which leaves room for a normal bowl of allulose-sweetened cereal.
In our catalog, allulose is the secret behind most "0g added sugar" kid cereals in 2026: Magic Spoon's full cereal line, Three Wishes Honey and Cinnamon, and a growing share of low-sugar baking mixes. It's also showing up in flavored drinks and yogurts. The reason brands love it: allulose behaves like sugar in baking (it browns, crystallizes, holds moisture), so it produces a sugar-like product without using sugar.
How to spot it on a label: "Allulose," "D-Psicose" (the chemical name), or "Rare sugar." A few products list it as "Allulose (rare sugar)." Because of the 2019 FDA exclusion, allulose-containing products can display "0g added sugar" even when allulose makes up a meaningful share of the carb count — read the full ingredient list, not just the Added Sugars line, if you want to track total non-nutritive-sweetener intake.